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ISSN : 2005-0461(Print)
ISSN : 2287-7975(Online)
Journal of Society of Korea Industrial and Systems Engineering Vol.29 No.1 pp.26-33

고객 클러스터링 기법을 활용한 할당규칙의 시뮬레이션 연구

양광모*, 박재현*, 강경식**
(주) 썬더 부설연구소*, 명지대학교 산업공학과**,

A Simulation Study on Dispatching Rule Using Customer Clustering Method

Kyong-Sik Kang, Yang Kwang-Mo*, Park Jae-Hyun*
Industrial Engineering, Myongji University
Research Institute, Thunder Company*


The potential needs as well as visible needs of customer should be considered in order to research and analyze of the customer data. The methods to analyze customer data is classified into customer segmentation, clustering analysis model, forecasting customer response probability model, analysis of the customer break rate model and new customer analysis model by the purpose. In this study, we developed the CW-CLV (Correlation Weight Customer Lifetime Value)method that used AHP(Analytic Hierarchy Process)rule for enhance the reliability of customer data and quantitative analysis of the customer segmentation, based on CLV(Customer Lifetime Value). We suggest to new variables and methodology from determined CW-CLV coefficients, because all of companies respect to the diversified customers classification and complexity of consumers needs. Finally, we unfolded any company's scheduling added new methodology using simulation and leaded conclusion about the new methodology.